The Nugget
- To grow your Instagram following in 2024, engage just before posting, leverage outdoor settings, and keep your videos short and impactful.
Make it stick
- 🌅 Outdoor videos boost views: Content filmed outside tends to grab attention better than indoor recordings.
- 🕑 Engagement just before posting: Responding to DMs and comments prior to posting increases visibility on the platform.
- 🚀 Attention in the first few seconds: The beginning of your video is critical to keep viewers watching and engaging with your content.
- 🔄 Short vids win the race: Aim for videos to be 5-11 seconds long; longer content risks losing viewer interest.
Key insights
Algorithm Hack #1: Film Outside
- Videos recorded outdoors gain more engagement due to the change of scenery, making them more eye-catching and inviting.
Algorithm Hack #2: Engage Before Posting
- Take 5-10 minutes before posting to respond to comments and DMs. This interaction boosts the chances of your content being seen by those engaged.
Algorithm Hack #3: Focus on Hooks
- Prioritize grabbing attention in the first few seconds of your video. Use humor, surprise, or emotional triggers to captivate the audience.
Algorithm Hack #4: Shorten Video Length
- Ideal Length: Target videos to be between 5-11 seconds.
- Engagement is key: Deliver the punchline quickly to maintain emotional intrigue or humor that may lead viewers to share.
Algorithm Hack #5: Create Shareable Content
- Ensure your posts are funny, emotional, or valuable enough to be shared, as Instagram favors content that garners shares.
Algorithm Hack #6: Optimize Keywords
- Use relevant keywords in your bio, video hooks, and descriptions to help Instagram classify your content correctly and reach the right audience.
Algorithm Hack #7: Repost and Stitch Content
- Repost trending content and memes or stitch popular videos to capitalize on existing virality, instead of always creating new content from scratch.
Key quotes
- "By the end of this video you’re going to have seven different algorithm hacks."
- "Videos that are recorded outside actually get more views on Instagram."
- "You need to make sure that you are putting the majority of your effort into the beginning of your video."
- "Instagram is really focused on pushing out content that gets shared."
- "If you try to recreate the wheel every single time you log on Instagram, you’re not going to be successful."
This summary contains AI-generated information and may have important inaccuracies or omissions.