Matt chose the 2021 BMW M340i largely due to its blend of performance, practicality, cost-effectiveness, and reliability, supported by his personal affinity for BMW cars and the lifestyle they represent.
"This is kind of a treat to me...I kind of got exactly what I wanted."
"It's the fact that you have four doors and you have five seats and you have a trunk and you have all-wheel drive for the Wisconsin winters."
"At the end of the day this is just the more sensible, more affordable option."
"I've grown accustomed to a certain standard of living...it has everything that I think I really need."
"I am so stoked about my new car and I hope you guys are and I hope you're excited to see some stuff on the channel about my experience with it."
Key insights
Personal Reasons for Purchase
Matt bought the BMW M340i as a personal reward and fulfillment of a long-held desire for a BMW that he chose with no compromises, particularly influenced by his work on YouTube and the support from his viewers.
Alternatives Considered and Why They Didn't Make the Cut
He considered the Ioniq 5N (cost and availability issues), Elantra N (desired more aspirational brand), IS-500 from Lexus (specific desired features were missing), and an F90 M5 (cost and lack of certain comfort features).
Why the M340i Won Out
The M340i's perfect blend of performance (powered by a B58 engine and equipped with X-Drive), practicality (four-door sedan with all-wheel drive), cost-effectiveness (comparatively more affordable and efficient), and visual appeal (preferred specifications and aesthetics) made it the chosen car.
Future Plans for the Car
Matt discusses intentions to enhance the car's aesthetics and performance, including replacing the rear wing, possibly adding side skirts, and certainly installing an M Performance exhaust to enrich the car's sound profile. Other considerations include possibly changing wheel styles and exploring cosmetic enhancements such as a wrap or window tint corrections.
Make it stick
🚗 The B58 engine in the BMW M340i is heralded as "kind of just a cheat code" due to its balance of power, efficiency, and reliability.
📆 Buying the car shortly after turning 30, Matt sees the M340i as a personal milestone and a tangible result of his career success.
💡 The realization that practicality does not compromise performance led to the M340i, proving you can have a sporty drive and everyday usability in one package.
🛠️ Future customizations aim to personalize the M340i further, with an emphasis on enhancing aesthetics and driving experience without immediately seeking power upgrades.
This summary contains AI-generated information and may have important inaccuracies or omissions.