How to Become More Persuasive at Work

The Nugget

  • Persuasion tactics involve building influence at work by understanding the power of warm competence, pre-selling ideas, reading non-verbal cues, and showing persuadability.

Key quotes

  • "So, I definitely hear some elements of the difference between the way we use stereotypes to understand people we don’t know well."
  • "So, the best way, unfortunately, to sort of counteract that is to couple your expressions of competence with something warm."
  • "I think the ways to break habits are either to make them more automatic, right?"
  • "I give a little, you give a little."
  • "We really have this sort of need for closure and to feel effective when we’re trying to persuade someone."

Key insights

Building Influence through Warm Competence

  • Stereotypes play a significant role in how others perceive our authority, especially in male-dominated industries.
  • Coupling expressions of competence with warmth can combat the perception of arrogance and coldness.
  • Women may struggle to assert their authority and need to actively showcase their expertise without downplaying their achievements.

Pre-Selling and Habit Breaking

  • Pre-selling ideas before formal presentations can increase receptiveness and cooperation in meetings.
  • Breaking habits, like hitting "reply all," requires changing default behaviors or establishing new norms within the group.

Reading Non-Verbal Cues and Adaptability

  • In persuasion, observing non-verbal cues can provide insights into someone's receptiveness to ideas.
  • Demonstrating persuadability and adaptability can foster reciprocity and cooperation from others during discussions.

Patience and Curiosity in Persuasion

  • Patience and giving others space to digest information can lead to more effective persuasion over time.
  • Asking questions and seeking to understand others' perspectives can uncover barriers to persuasion and help tailor future approaches.

Reciprocity and Follow-Up

  • Reciprocity in persuasion involves giving a little to receive cooperation and commitment from others.
  • Following up on discussions with gentle check-ins can maintain momentum and keep important topics top-of-mind.

Make it stick

  • πŸ’‘ Pre-sell ideas before meetings for better receptiveness.
  • πŸ’‘ Breaking habits requires changing defaults or establishing new norms.
  • πŸ’‘ Ask open-ended questions to gauge receptiveness effectively.
  • πŸ’‘ Demonstrating persuadability through adaptability fosters reciprocity and cooperation.
This summary contains AI-generated information and may have important inaccuracies or omissions.