Inside Jony Ive’s Life After Apple and His LoveFrom Design Business - The New York Times

The Nugget

Jony Ive is reinventing himself after Apple by transforming a city block in San Francisco into an imaginative hub for his design firm, LoveFrom, highlighting his commitment to creativity and community.

Make it stick

🏙️ Jony Ive owns half a city block in San Francisco, purchasing nearly $90 million worth of real estate since leaving Apple.
🛠️ LoveFrom focuses on three areas: designing for clients (like Ferrari and Airbnb), engaging in passion projects, and developing community spaces.
🌳 Ive's vision includes converting a parking lot into a green space to foster community interaction and creativity.
🤖 He’s exploring AI by collaborating with OpenAI to create a new product aimed at enhancing user experiences beyond traditional devices.

Land Acquisition: Ive bought multiple properties in San Francisco's Jackson Square to create an innovative working environment.
Design Philosophy: His approach combines passion projects with commercial endeavors, blending personal interests with client work.
Community Focus: The transformation of his properties aims to enhance local creativity and encourage collaboration among creative professionals.
Collaborations and Innovation: He is developing both a fashion line and an AI-driven product with prominent tech figures and companies.

Diverse Projects: LoveFrom engages in a variety of projects, from luxury fashion to innovative tech devices.
Freedom of Expression: Ive emphasizes creativity and a less rigid environment compared to Apple, fostering a culture of experimentation.
Meaningful Design: Each project reflects his belief in the importance of thoughtful, love-infused design, continuing his legacy from Apple.

Green Community Spaces: Plans for a garden and pavilion in the parking lot signify his commitment to incorporating nature into urban life.
AI Development: Collaborative efforts with OpenAI aim to create a computing device that prioritizes user experience in a non-disruptive manner.
Evolving Perspective: Ive's insights on uncertainty demonstrate a shift towards valuing innovation over strict profitability.

"I owe the city so much... as soon as things stopped working out, people were leaving."
"I wanted something new."
"You somehow have to make friends with uncertainty."
"This is my button book... Five years we’ve been working on this."
“There’s a counterintuitive opportunity to prove people wrong about San Francisco.”

This summary contains AI-generated information and may have important inaccuracies or omissions.