The Nugget
- Digital fashion brand chloma bridges the gap between physical wear and virtual clothing, exploring the existence of modern humans that lies in the gap between the physical and digital worlds.
Key quotes
- "We exist as physical animals with bodies, and simultaneously as conglomerates of information."
- "Our greatest strength as chloma...lies in continuously offering fashion in both the physical and virtual aspects that customers can actually wear."
- "I strive to design clothes that have high function and convenience, as well as a sense of fantasy that allows one to dream."
Key insights
The Concept of chloma as a Brand
- chloma focuses on proposing environments and clothing for modern people who seamlessly traverse the worlds of information and reality.
- Their strength lies in offering fashion in both physical and virtual forms, deeply connecting with customers.
Junya Suzuki's Path to Designing
- Started as an 'otaku' immersed in anime and games, which later influenced his fashion aesthetic.
- Aspired to break barriers between fashion and fantasy, aiming to culturally empower Japan through design.
Transition of Fashion Design at chloma
- Suzuki's designs are described as SF-like, blending high function, convenience, and fantasy elements.
- The brand aims to present a reality that is close to the scientific rationale blended with fiction seen in SF works.
Make it stick
- 🌟 chloma bridges physical and virtual fashion, exploring the essence of modern humanity.
- 🧠 Junya Suzuki's journey from anime enthusiast to designing SF-like clothes showcases the unique blend of influences in his work.
This summary contains AI-generated information and may be misleading or incorrect.