Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, TripAdvisor)

One-liner

Effective product management often involves embracing tasks beyond one's official job description, constantly simplifying complex ideas, and diligently tracking the results of product initiatives.

Key Insights

Simplifying Complexity

  • The best product managers excel at distilling numerous possibilities into a single, actionable focus, and sticking with it long enough to see tangible results.
  • Simplification is not just about reducing word count in communication but about clarifying priorities amidst a sea of potential distractions.

Tracking and Results Follow-Up

  • Exceptional PMs differentiate themselves by rigorously following up on the outcomes of their projects and sharing these learnings with their team and superiors, a practice that is surprisingly rare yet highly valued.
  • Embedding reminders to review project metrics at future intervals ensures that efforts are revisited and evaluated for their impact.

Carrying the Water

  • A willingness to "carry the water" — taking on necessary tasks that might not be explicitly one's job — is a hallmark of a PM who drives projects to success. This attitude is crucial for maintaining momentum and team morale.

Key Quotes

  1. "If you ever find yourself saying something like, that's not my job, that's probably a thing you should do."
  2. "The best PMs not only can find the one thing to work on, but they can stay with that one thing long enough to actually finish it."
  3. "The really, really good PMs remember to follow up."
  4. "You can't be a good PM if you're not willing to do the hard boring unglamorous work of customer support, sales, marketing, writing, copy, project management."

Make it Stick

  1. Simplify: When in doubt, cut it out. If you're trying to explain why a project is essential, start with the conclusion. Use the Minto Principle to ensure clarity and brevity.
  2. Follow-up is key: Set calendar reminders for project follow-up to ensure you're closing the loop on initiatives and learning from their outcomes.
  3. Embrace all tasks: Adopt a "carry the water" mentality, where no necessary task is beneath you, and every effort contributes to the project's success.
  4. Create aligned documents: Write strategic documents and one-pagers with clear connections from the company's mission to the granular tasks, ensuring every effort is purpose-driven and justified.
This summary contains AI-generated information and may be misleading or incorrect.