Universal Studios Orlando strategically cycles out old attractions to add new ones and create urgency for visitors before they close. Certain attractions like ET Adventure and Jurassic Park River Adventure face uncertain futures due to factors like age, popularity, and potential retheming. The fate of rides like The Simpsons and Men In Black is influenced by factors like rights ownership and refurbishment considerations.
🎢 Universal has a strategy to cycle out old attractions to keep the park fresh and exciting for visitors.
🦕 The age, popularity, and potential retheming play a significant role in determining the fate of rides at Universal Studios Orlando.
🎠 Factors like rights ownership and refurbishment considerations impact the decisions regarding the closure, replacement, or refurbishment of attractions at the park.
Key insights
Universal's Attractions Strategy
Universal Studios Orlando strategically replaces old attractions to maintain interest and create urgency among visitors.
The park's approach involves adding new attractions to excite visitors and prompt them to visit before the older ones close.
Attractions like Shrek 4D, Fear Factor Live, ET Adventure, and Jurassic Park River Adventure face uncertain futures due to various factors such as age, popularity, potential retheming, and rights ownership.
Factors Influencing Attractions' Fates
Age, popularity, and the potential for retheming play crucial roles in determining whether attractions will close, be replaced, or undergo refurbishment.
Rights ownership agreements, like with Disney for Marvel, can restrict Universal's ability to make significant changes to certain attractions.
The rising age of the resort, the addition of Islands of Adventure, and the park's increasing popularity influence decisions about addressing older attractions like The Simpsons and Men In Black.
Specific Attractions Facing Uncertain Futures
ET Adventure: Its future is uncertain due to its age, Steven Spielberg's rumored attachment, and its role in filling a unique gap in Universal's lineup.
Jurassic Park River Adventure: The ride's fate is unclear, with possibilities ranging from refurbishment to retheming to match the Hollywood version, influenced by factors like ride popularity and movie franchise developments.
Key quotes
"Last time I talked about this subject 3 years ago, I shoved my chips all in on Shrek 4D and Fear Factor Live closing in the coming years, and guess what, they closed."
"Universal is probably sick to their stomach having this many old attractions in their lineup now."
"Unlike Fox, who signed a 20-year deal with Universal for The Simpsons, Marvel's deal was made in perpetuity."
"Universal is stuck with what they have in Marvel Superhero Island because of their agreement with Disney."
"Popularity is certainly waning, but it's still relatively popular, and certainly makes for some great attractions."
This summary contains AI-generated information and may have important inaccuracies or omissions.