Why Sequence hasn't launched yet

The Nugget

Sequence, a video editing tool, hasn't launched yet due to perfectionism in design, the complexity of the technology which requires custom implementations, and the team's focus on solving real problems in post-production workflows to create a top-tier product.

Make it stick

🛠️ Perfectionism in design: Spending time on the little details to ensure smooth user experience.
🧠 Complex technology: Building a capable tool requires custom implementations and specific technology choices.
💡 Solving real problems: Focusing on solving issues in post-production workflows to create a valuable product.
🚀 Iterating quickly: Planning to roll out the tool in smaller chunks to meet user expectations effectively.

The team's perfectionism in design, prioritizing high-quality design and functionality to meet or exceed industry standards, has led to a delay in launching Sequence.
The focus on minute details like timeline interactions, drag-and-drop functionalities, and animations aims to provide a seamless and delightful user experience.

The sheer complexity of the technology behind Sequence, described as "the most psychotic way to build a video editor," has been a significant challenge in the development process.
Custom implementations were necessary to achieve the desired level of functionality and capability, contributing to the time-consuming nature of the project.

The team is dedicated to solving real problems in post-production workflows to ensure that Sequence addresses the needs of users effectively.
By rolling out updates in smaller increments, they aim to iterate quickly and build a comprehensive tool that enhances the editing process.

The team's focus is now on the go-to-market strategy, with upcoming projects aimed at improving editor functionalities and meeting user needs.
They plan to engage with users to understand their requirements and iterate rapidly to deliver a product that aligns with user expectations.

"Perfectionism could definitely sink this ship, but I think we're really inspired by other products that have a high bar of good design."
"We've taken technology choices that are going to enable the most capable tool, but it is a little bit slower to build."
"We want to roll this out in smaller chunks, solve real problems that you have in the post-production workflow, and iterate quickly on those."
"Currently, we don't sit either as like a full-frame I/O or a full Adobe Premiere, so what we want to do is figure out what we are really, really good at that those other things can't do."
"You've kept this thing going for almost four years now, which is a crazy long time in the tech world to have not launched a product yet."

This summary contains AI-generated information and may have important inaccuracies or omissions.